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McCue can help you increase sales, brand visibility, and competitive market share in the increasingly saturated online marketplace.

McCue has a proven track record of success in wine marketing and public relations. We’ve assisted scores of successful wineries in expanding their market shares and we’re confident we can significantly improve yours.

2020 has pushed everything online and it is imperative that your wine brand is represented in the competitive online space. As we enter a golden age of wine online* McCue can help you tell your brand story in a compelling way that stands out from the crowd and sells wine.

In 2020 e-commerce wine sales were up 153% and are projected to continue to grow.

Rob McMillan, Silicon Valley Bank Wine 2021 Industry Report

We’re offering social media and digital marketing packages to wine brands who are ready to take their online marketing to the next level.

OUR PHASED APPROACH

ASSESSMENT PHASE

  1. Social media channel assessment
  2. Assessment of core brand stories or brand pillars
  3. Assess digital marketing strategies
  4. Create social media recommendation

DEVELOPMENT PHASE

  1. Develop core brand stories
  2. Develop brand voice
  3. Create content calendar outline

IMPLEMENTATION PHASE

  1. Create a monthly content calendar
  2. Image acquisition for content
  3. Create and post content on social media channels

MONITORING AND ENGAGEMENT PHASE

  1. Monitor social media community
  2. Respond and engage with the social media community

PAID DIGITAL MARKETING

  1. Create a paid digital strategy
  2. Create digital ads for social media channels
  3. Implement digital marketing strategy

PACKAGES

PACKAGE 1 – Custom Recommendation and Social Media Plan

  • Assessment Phase
  • Development Phase

PACKAGE 2– Full Custom Social Media Strategy, Implementation, and Community Management

  • Assessment Phase
  • Development Phase
  • Implementation Phase
  • Monitoring and Engagement

PACKAGE 3– Custom Social Media and Digital Marketing Plan

  • Assessment Phase
  • Development Phase
  • Implementation Phase
  • Monitoring and Engagement
  • Paid Digital Marketing

Packages start at $2,500 and can be customized to fit individual needs and budget.

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