San Bernardino County Virtual FAM

Client: San Bernardino County

Goal: Introduce SBC’s attractions and people to journalists and inspire interest in visiting/writing about the region

Capabilities: Social Media Strategy, Influencer Relations, Media Relations

ActionsTeam McCue used a Livestream tool to develop an #ExploreSanBerDO Virtual Travel Chat, to which we invited two dozen journalists in key target markets.  We scripted the event, drafting talking points for destination and attraction representatives, each of whom demonstrated something unique about their organization—from dance, to live animals to music! 14 influencers participated live from their homes, and McCue engaged them in real-time answering questions or feeding live questions to stakeholders on camera.

Results:

– 341 total related tweets

– 297,320 total impressions

– 3,863,196 reach

– 3 individual media visits

– 1 recorded webinar for client assets

Travel and Tourism PR

McCue Communications specializes in Orange County and Sonoma County travel, tourism, destination public relations. To read other travel and destination PR case studies, click here.