Client: Orange County Visitors Association

Goal: Increase audience size and engagement with content on Orange County Visitors Association’s (OCVA) Facebook channel.

Capabilities: Content Creation, Social Media, Audience Acquisition, Paid Social

Actions: We grew OCVA’s Facebook audience and educated them about key stakeholders through an eight-week promotional campaign.  McCue created a sweepstakes landing page on OCVA’s Facebook Page and ran giveaways featuring a different hotel and attraction partner each week.

Results: With a minimal media budget, this campaign reached 500,000 people on social, gained 15,000 new page Likes and captured more 1,000 emails in eight weeks.