• TRAVEL AND TOURISM PR

OCVA Hotel Sweepstakes

Client: Orange County Visitors Association

Goal: Increase audience size and engagement with content on Orange County Visitors Association’s (OCVA) Facebook channel.

Capabilities: Content Creation, Social Media, Audience Acquisition, Paid Social

Actions: We grew OCVA’s Facebook audience and educated them about key stakeholders through an eight-week promotional campaign.  McCue created a sweepstakes landing page on OCVA’s Facebook Page and ran giveaways featuring a different hotel and attraction partner each week.

Results: With a minimal media budget, this campaign reached 500,000 people on social, gained 15,000 new page Likes and captured more 1,000 emails in eight weeks.

TRAVEL AND TOURISM PR
TRAVEL AND TOURISM PR

Travel and Tourism PR

McCue Communications specializes in Orange County and Sonoma County travel, tourism, destination public relations. To read other travel and destination PR case studies, click here.

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