• TRAVEL AND TOURISM PR

VCC Social Media Awareness Growth Campaign

Client: Ventura County Coast

GoalIncrease reach and engagement with Ventura County Coast (VCC) messaging on social media.

Capabilities: Content Creation, Social Media Growth Campaigns, Strategic Facebook Advertisements

ActionsThe industry has seen organic reach drop from 16% of fans seeing a brand’s post in 2012, to 6.5% of fans seeing a brand’s post in 2014. With social media platforms moving towards more of a paid model, McCue developed a paid Engagement Strategy with a persona-based approach.

ResultsOver a 12-month period, we increased the brands reach by 500% and engagement by 400%.

TRAVEL AND TOURISM PR
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Travel & Tourism Marketing and PR

McCue Communications specializes in Orange County and Sonoma County travel, tourism, destination public relations. To read other travel and destination PR case studies, click here.

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