Welcome to McCue’s Friday Five! Each week, we’ll bring you the latest and greatest from the marketing, tourism and wine industries. This week we take a look at the Facebook backlash, travel tech trends, increasing wine sales and Prosecco Buzz. It’s real.
1. Facebook is having a week. Again.
Image via ApNews.com
The numbers are up for people affected by Facebook’s data privacy scandal from 50 million to 87 million. This is after a year tarnished by fake news and questions of Facebook’s effect on our happiness. In response, Facebook has changed their terms and policies to help their users better understand how and why their data is being used.
Brands have invested heavily in paid Facebook strategies. How will this impact your practices?
2. Tech + Travel
Image via skift.com
Lots of talk about how tech is changing the travel market. This article from Skift goes to show that there is no replacement for human interaction and good old-fashioned hospitality.
How does your brand create authentic and genuine interactions with consumers?
3. Case Studies On Growing Direct-to-Consumer Wine Sales
Image via winesandvines.com
Three wineries on California’s Central Coast share how they boosted DTC sales. Read the full case study on Wines & Vines.
4. Trending Now
What needs to be on your social media calendars ASAP: #FridayFeeling
Start a Friday trend with your brand! There is always a trending hashtag for this special day of the week. Because who doesn’t love Fridays? Shonda Rhimes knows what we mean.
— shonda rhimes (@shondarhimes) April 6, 2018
Here are some upcoming important dates to keep in mind this month:
April 10th: National Siblings Day (only children, you can’t sit with us!)
April 12th: National Grilled Cheese Day
April 13th: Coachella Begins. On Friday the 13th? We smell trouble.
April 16th: Boston Marathon + Pulitzer Prize winners announced. You go Glen Coco.
April 17th: Tax Day. A glass of wine is necessary and please put that refund in the travel jar.
April 22nd: Earth Day
5. Last, but not least. #ProseccoBuzz
Image via delish.com
The brunch rumors are true, Prosecco gets you drunk faster.
And that’s our Friday Five! Scroll below here to read more from this column and don’t forget to subscribe.