Welcome to McCue’s Friday Five! Each week, we’ll bring you the latest and greatest from the marketing, tourism and wine industries. This week we cover Snapchat’s Group Video Chat, closing the gap between fitness and hospitality, a case study on destination marketing through charity events, your latest Facebook update and a look at Shonda Rhime’s Scandal.
1. Group video chat with all of your friends at the same time in Snapchat!
Snapchat redesigned its user experience in December by separating friends (personal relationships) from the publisher content screen. Is this their next step of creating a meaningful social platform for its users?
2. Case Study: A perfect integration of people, places and palate. Brand storytelling at it’s finest:
Facebook’s inability to satisfy user security concerns creates a gap in the market for other platforms to close in on, as well as an opportunity for conventional media to make a come-back. A surge in demand for data security and content of value will create a shift in the market.
Any suggestions for the next publicists/marketers binge-worthy show?
And that’s our Friday Five! Scroll below here to read more from this column and don’t forget to subscribe.
About the Author, Sarah Daniel
A passionate traveler and a skilled writer, Sarah Daniel joined McCue as an intern and has become an integral part of the team, supporting clients as an Account Coordinator with media research, pitching, writing, social media content development and reporting. She is a social media savant and enjoys telling client stories through content creation and paid strategies.