Welcome to McCue’s Friday Five! Each week, we’ll bring you the latest and greatest from the marketing, tourism and wine industries. This week we cover the F8 conference, French politics and wine, Oregon wine tourism, Twitter telling you it’s time for a new password, and the best rosé in 2018.

  1. Here is what you missed at Facebook’s F8 conference: Following a rocky start to 2018, Facebook rolls out new features that attempt to restore the digital giant

It’s basically the new Snapchat and Tinder, with a few augmented reality (AR) features sprinkled in, combined with the advantage of their 2.2 billion user base. But wait–there’s more! Facebook is not just for friends and family, you can now find your soulmate with their new dating feature; Messenger is getting a makeover to a more user-friendly design; there are now bunny ear filters and a video chat feature on Instagram (which looks oddly similar to Snapchat’s recent video chat makeover); and new live-streaming capabilities for a smaller, more intimate audience. We know you are just dying to read more about the dating feature — we won’t judge you.

After faltering stocks, a national data privacy scandal and testifying before Congress, Zuckerberg makes a strong case at F8 that Facebook is here to stay.

  1. Just when you thought you couldn’t take any more politics, the President of France shakes up the media by declaring his love of wine and even participates in a surprise blind tasting

Wine Spectator

It is a good day for French wine, which is the country’s second-largest export, and creates 500,000 jobs for the country. French President Emmanuel Macron expresses his love for enjoying wine (in moderation of course), much to the chagrin of health advocates and doctors. Prior to the Paris International Agricultural Show, Macron declared, “I drink wine at lunchtime and in the evening.” In fact, after meeting with wine industry representatives, Macron even engaged in a blind tasting. Sounds like his palate is second only to his politics  (Je suis désolé, but unless you speak French, you will have to use Google Translate).

A refreshing blend of politics and wine for you.

  1. Twitter says out with the old and in with the new (passwords, that is)

Mashable

Twitter highly recommends changing your password. Like, now. A possible bug that has since been fixed means passwords were stored in an unsecured place.

This announcement was made on World Password Day — Oh, the irony.

  1. Oregon wine is the new it-girl: Economic activity related to wine has jumped 67% in Oregon from 2013 – 2016, according to a recently released study

Oregon Wine Board

Wine tourism has more than doubled in that amount of time. Jobs created by the wine industry jumped 74%. The sum of all this wine-related economic activity? A mere $5.61 billion…of pocket change.

Oregon’s focus on higher-quality, higher-priced wines have captured a demographic of wine drinkers who are willing to pay higher out-of-pocket prices for wine and wine experiences and have helped these numbers skyrocket.

Do you know your drinker demographic? How do you capture your target market?

  1. The votes are officially in and so is rosé: The 2018 Experience Rosé Competition (previously known as Rosé Today), announced the 2018 winners

In the fifth annual competition, Draxton Wines 2017 Pinot Meunier Rosé took the cake, along with a pristine 100 point score. The tagline of the event? “Because every day pairs better with Rosé.” Who are we to disagree?

Rosé has been crushing the wine market lately. Rosé sales volume increased 57% this summer over last summer (Nielsen report for The Wine Market Council).

Why the sudden jump? We’re inclined to agree with Karen Macneil:


And that’s our Friday Five! Scroll below here to read more from this column and don’t forget to subscribe.

Sarah Daniel

About the Author, Sarah Daniels

A passionate traveler and a skilled writer, Sarah Daniel joined McCue as an intern and has become an integral part of the team, supporting clients as an Account Coordinator with media research, pitching, writing, social media content development and reporting.  She is a social media savant and enjoys telling client stories through content creation and paid strategies.

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