Welcome to McCue’s Friday Five! Each week, we’ll bring you the latest and greatest from the marketing, tourism and wine industries. This week we cover the F8 conference, French politics and wine, Oregon wine tourism, Twitter telling you it’s time for a new password, and the best rosé in 2018.
Here is what you missed at Facebook’s F8 conference: Following a rocky start to 2018, Facebook rolls out new features that attempt to restore the digital giant
Oregon wine is the new it-girl: Economic activity related to wine has jumped 67% in Oregon from 2013 – 2016, according to a recently released study
Oregon Wine Board
Wine tourism has more than doubled in that amount of time. Jobs created by the wine industry jumped 74%. The sum of all this wine-related economic activity? A mere $5.61 billion…of pocket change.
Oregon’s focus on higher-quality, higher-priced wines have captured a demographic of wine drinkers who are willing to pay higher out-of-pocket prices for wine and wine experiences and have helped these numbers skyrocket.
Do you know your drinker demographic? How do you capture your target market?
The votes are officially in and so is rosé: The 2018 Experience Rosé Competition (previously known as Rosé Today), announced the 2018 winners
Rosé has been crushing the wine market lately. Rosé sales volume increased 57% this summer over last summer (Nielsen report for The Wine Market Council).
Why the sudden jump? We’re inclined to agree with Karen Macneil:
And that’s our Friday Five! Scroll below here to read more from this column and don’t forget to subscribe.
About the Author, Sarah Daniels
A passionate traveler and a skilled writer, Sarah Daniel joined McCue as an intern and has become an integral part of the team, supporting clients as an Account Coordinator with media research, pitching, writing, social media content development and reporting. She is a social media savant and enjoys telling client stories through content creation and paid strategies.