In this week’s Friday Five, we will take a look at the never-ending trend of rosé, wine vs. weed, how to effectively target millennials, why Gen X is still important and an Instagram account you need to follow.
1. 40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them
Keep an eye on the cannabis market, and be prepared for shifts that affect the wine industry.
4. The wine Instagram that you need to go follow right now 👉@winederlust
Photo Credit: @winederlust
We can’t get enough of wine and travel, and this Instagram account marries the two perfectly. Check out Greig’s latest story highlight tasting his way through wineries of the Santa Cruz Mountains.
We love to pull our inspirations from blogs, books, Instagram accounts and unique brand marketing campaigns. Who do you follow for inspiration?
5. Wine marketers should focus their efforts on Gen X
Photo Credit: Forbes
The California wine industry catapulted in the 70s thanks to thirsty baby boomers. Today, wine marketers are on the lookout for the next generation of wine lovers to cater to. Though Millennials are not a group to rule out, experts suggest focusing on Gen X. Currently in their 40s and 50s, this group buys a higher volume of wine at a higher price, and the average income is $95,000 per year.
We have talked about how to reach millennials through Instagram, but don’t forget that Gen X is a valuable market as well.
That’s all for this week! Scroll below to check out other Friday Five stories and subscribe to stay up-to-date. Now, time to enjoy the weekend!
About the Author, Sarah Daniel
A passionate traveler and a skilled writer, Sarah Daniel joined McCue as an intern and has become an integral part of the team, supporting clients as an Account Coordinator with media research, pitching, writing, social media content development and reporting. She is a social media savant and enjoys telling client stories through content creation and paid strategies.
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