Health benefits of traveling, luxury brands investing in family vacations, Generation Z’s interest in tourism, recent Youtube video trends, and a partnership between Thrillist and a millennial travel company. Read on for these stories and more of the week’s trends and news on today’s Friday Five.
1. Traveling is beneficial to personal health
Just a friendly reminder that vacation days are literally important for your health! A recent article in Forbes Travel Guide describes the health benefits of traveling. In fact, the article states that traveling for pleasure can lower men’s risk of death by 21%, improve your mood, reduce stress, increase creativity and contribute to other health benefits. Based on the results of the U.S. Travel Association’s Time Off Project survey, 52% of Americans had unused vacation time at the end of 2017. Sounds like we have some work to do – or not do, depending on how you look at it…
What stories are you telling to entice visitors to enjoy their vacation time at your destination?
2. Family-friendly programming is an investment for luxury properties
Taking kids on vacation is more than finger food and playing all day at the pool. Luxury hospitality brands are taking note of the influence of their youngest guests and are catering to their sprightly passions. Skift explains how a variety of properties are integrating more kid-focused programs and family-friendly packages with their luxury accommodations. From special amenities like children’s bathrobes or cookies and storybooks to unique experiences like movement-based activities with the Joffrey Ballet, properties such as The Four Seasons, JW Marriott and Rocco Forte Hotels have crafted programs and incorporated brand partnerships with local companies to provide exciting and educational experiences for children and their families.
What programs can you create to tap into the family travel market?
3. How Generation Z trends are shaping the future of tourism
The youth are taking over the world and that includes the travel industry. Generation Z (those born after 1996) travelers have a particular taste when it comes to exploring new destinations. A recent article on Travel Pulse discusses some key tourism priorities for Gen-Z travelers. Interests in destinations have changed, putting places like Austria and Australia higher on travel bucket lists as younger consumers want to explore less-visited destinations. A digital lifestyle is important to these young travelers, so they are paying close attention to destinations that offer working space for digital nomads and those who can work remotely. Plus, they are using a majority of online resources to research and book travel plans, all while on their smartphones. Activity-based travel is a major point for Gen-Z, as many would rather shell out more money on culinary and one-of-a-kind experiences rather than upgraded accommodations.
How are you positioning your brand to engage this growing demographic of travelers?
4. The latest YouTube video trends
Ad Weekly recently mapped out the top Youtube video trends – here are our three favorites. The first is called “Primitive Technology.” These videos show viewers how to work with their hands sans modern tech, like how to build a fishing rod. In another trend, beauty and gaming combine in the “Ugly to Beauty Challenge,” where gamers makeover avatars in their games from frumpy to fabulous with melodic time-lapses and gamer commentary. Last, it’s all about the viewer in the “Follower Decides” trend. In these videos, content creators interact with fans, asking them a series of questions about what they should do that day. As a result, a new video is posted showing the Youtuber live out the day the way their viewers told them to.
Seems like anything can start a new trend. How will you showcase your brand in the changing wave of video trends?
5. Media outlet Thrillist partners with a travel company to initiate experiential travel series
Another travel brand partnership, FTW! Online media outlet, Thrillist, teams up with millennial travel company For The Love of Travel to initiate “The City Series.” The travel program is a curated, pre-planned series of weekend trips throughout 10 U.S. cities geared toward millennial travelers. Each trip relies on Thrillist travel experts for the inside scoop when traveling, as well as identifying unique, one-of-a-kind experiences while For the Love of Travel takes care of the logistics including accommodations, activities and meals. In other words, it’s a chance for like-minded individuals to travel, connect and explore together without having to plan everything for themselves.
What are the one-of-a-kind experiences in your destination that you think Thrillist would like to feature in this series?
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About the Author, Leonard McIntosh
After two years spent supporting public relations and social media teams at organizations such as the Newport Beach Film Festival and The Ace Agency in Orange County, Leonard joined McCue in 2016 and quickly worked his way up from PR Assistant to Account Coordinator. A passionate traveler, Leonard lived in Florence, Italy for a summer, which served as home base for his travels through Europe. During his college tenure at CSU Fullerton, where he received his B.A. in Communications, he served as VP of Public Relations for the National Society of Collegiate Scholars. He brings both his love of travel and communications skills to the job, supporting clients with media research, pitching, writing, social media content development and reporting.