Case Study – Media Relations for Wine Industry Client

Brief Client Overview:

Dry Creek Valley is a premium winegrowing region in northern Sonoma County, California, anchored by the charming town of Healdsburg. Winegrowers of Dry Creek Valley® (WDCV) is a 501c6 non-profit trade association of over 60 wineries and 150 winegrape growers.

Campaign Goal:

Secure A-list media to attend inaugural writer’s retreat co-hosted by a collection of tourism organizations in Sonoma County, including our client the Winegrowers of Dry Creek Valley

Tactics:

  • Over the span of 6 weeks, our team conducted outreach to A-list food, travel, lifestyle and culture writers all over the country with whom we have existing relationships

Results:

  • We secured 12 A-list writers to attend the writer’s retreat
  • Outlets represented include: Wine Enthusiast, Bon Appetit, Los Angeles Times, New York Times, CondeNast Traveler, CNN, Travel + Leisure, GQ, Forbes, Hemispheres, American Way, Food & Wine, Thrillist, AFAR, Business Insider, and Variety
  • These outlets have a combined reach:
    • Circulation: 8.5 million
    • UMV: 206.9 million
  • New York Times is the #2 most widely distributed newspaper in the U.S.; Los Angeles Times is #4
  • Bon Appetit is the #5 most widely distributed food magazine in the U.S.; Food & Wine is #8
  • Travel + Leisure is the #2 most widely distributed travel magazine in the U.S.; Condé Nast Traveler is #3

Wine and Spirits Marketing and PR

McCue Communications specializes in wine, beer, and spirits PR across the world. We are headquartered in Burbank, CA with satellite offices in NY and Sonoma, CA. Our clients are located in Sonoma, Santa Cruz, Italy, and across the globe. Our wine team specifically focuses on wine content creation, social media, PR, and influencers to target.