Account Assistant, Wine Country Team
Sophia Flores-Istin is a social media specialist with a passion for all things wine and travel, which has taken her across the globe and through some of the world’s finest wine regions.
Sophia earned her Bachelor’s degree in French, Spanish and Portuguese Languages and Literatures from the University of Berkeley, California, graduating as a member of the Phi Beta Kappa Society with two departmental citations. She caught the travel bug during her first experience living abroad in France while attending university. After graduation, she returned to the French capital and harnessed her language skills in jobs and internships as an educator and translator. Paris served as a perfect launching point for her travels throughout Europe, which included countries such as Spain, Italy, Portugal, the Netherlands, Ireland, and Germany.
Immersing herself in French culture in the capital and the countryside, she developed a love of wine and the stories behind the bottle, observing the way wine and other artisanal goods are an integral part of daily life and culture. She channels these experiences and knowledge into her work as a social media specialist and storyteller for our clients.
Upon returning to her home in Sonoma Wine Country, Sophia jumped right into the front lines of the local wine industry. Her experience in wine sales and hospitality exposed her to a wide array of wines and introduced her to marketing strategies in the wine business. She’s thrilled to join McCue as a storyteller and digital content creator, and continues to be a passionate traveler and language learner. Her next language: German!