Challenge: To stay relevant on social media and provide up to date content for our client, Ferrari Carano.
Tactics + Specific Steps:
Jumping on the national solar eclipse news of August 2017, we quickly crafted a relevant post that showcased our client, Ferrari Carano, while including the solar eclipse in the post, lending itself to the social media trending topic of the day. We posted a wine-themed video version of the solar eclipse to Twitter, Instagram and Facebook.
Results on Facebook:
- 1,228,092 People Reached
- 554,672 Video Views
- 100,537 Reactions, Comments and Shares