Challenge: Dry Creek Valley wanted to reach people who were unfamiliar with their annual event, Passport, and sign them up for their newsletter.
Approach + Solution: We developed a sweepstake giving away two tickets to Passport.
Tactics + Specific Steps:
- Created a compelling Facebook ad campaign
- Collected emails from entries
- Announced winners and emailed non-winners encouraging them to purchase tickets
- 300+ new email subscribers
- 18,500 impressions
- 20+ purchases (over $3,800 in revenue) as a direct result of the sweepstakes and follow-up email