• Wine PR Firm, Wine PR Agency, Los Angeles Travel PR Agency, Wine Marketing Agency, Los Angeles Wine PR Agency

Winegrowers of Dry Creek Valley – Passport Sweepstakes

Challenge:  Dry Creek Valley wanted to reach people who were unfamiliar with their annual event, Passport, and sign them up for their newsletter.

Approach + Solution: We developed a sweepstake giving away two tickets to Passport.

Tactics + Specific Steps:

  • Created a compelling Facebook ad campaign
  • Collected emails from entries
  • Announced winners and emailed non-winners encouraging them to purchase tickets

Budget: $500

Results:  

  • 300+ new email subscribers
  • 18,500 impressions
  • 20+ purchases (over $3,800 in revenue) as a direct result of the sweepstakes and follow-up email