PUBLIC RELATIONS & MARKETING AGENCY
McCue is an integrated agency for People, Places, and Palate.
We build iconic brands through strategic storytelling and engaging content.
People
Hotels, Destinations & Cultural Attractions
From cultural attractions to restaurants to real estate, we’ve launched new concepts and products, repositioned businesses, handled grand openings, and generated measurable results for clients seeking strategic, savvy, forward-thinking PR and marketing support in a variety of lifestyle sectors.
Each brand has a unique and compelling story to tell and it’s imperative to amplify all voices. We excel at creating online and offline conversations propelling hospitality businesses toward meaningful goals.
Places
Destinations & Economic Development
McCue is a champion for communities, culture, sustainable tourism, and agriculture. Since 2009, we’ve supported businesses, municipalities, trade organizations, and nonprofits through an integrated storytelling framework that spotlights the three Ps: People, Places, and Palate.
Destinations, business improvement districts, economic development entities organizations charged with building regional brands need an integrated agency partner that understands Place marketing.
Palate
Wine, Spirits & Drinks Tourism
Wine geeks and foodies, that’s who we are. With more than 30 years combined experience marketing wine, beer, and spirits, our PR team “speaks the language.” We understand the nuances of working with wine + drinks media, sommeliers, mixologists, and the influencers that drive trends and build brands.
With deep roots in the wine-world and nearly our full team is WSET-certified, we’re helping to usher in a new era of the beverage industry focusing on social inclusivity, sustainability, and enacting meaningful change.
The Leadership Team
Michelle McCue
President
As the hands-on leader of McCue PR, Michelle is a geek for strategy and an advocate for the transformational power of travel. Her wanderlust was formed early: She was three weeks old when she traveled abroad for the first time. Since then, she has visited 20 countries, most of the 50 states, and lives bi-coastal between Los Angeles and New England.
With 20 years of tourism and communications experience, Michelle is an in-the-trenches agency leader, working in tandem with her team to craft storytelling strategies that convert to economic impacts for clients of every size. She is happiest when digging into the nitty-gritty of research, numbers and planning, and delights in parsing complex problems into bite-sized solutions.
She has helped her team garner numerous awards, including two prestigious PRism Awards from PRSA-LA, two Davey Awards, and the Golden States’ Poppy Award for best tourism PR campaign.
Stephanie Goodwin
Managing Partner
Stephanie launched and currently heads up our New York office after joining McCue in 2017, with a high-level focus on our clients and new business. She spent three years leading Media Relations for San Luis Obispo-based, CA agency, Verdin Marketing, and more than a decade of experience in public relations, marketing and events.
Her career began at the New York-based media company, Manhattan Media, and has since comprised a variety of leadership positions on both coasts, where she has directed public relations, marketing and events for clients in the tourism, culinary and lifestyle sectors. Her tactical expertise includes developing media relations strategies, brand story development and generating earned media outreach for brands such as Ventura County Coast, Discover Morro Bay, Visit Cayucos, the Shoreline Inn, and the Cambria Inns Collection. Stephanie has also worked with lifestyle brands such as CHANEL, Kwiat diamonds, Dylan’s Candy Bar, Bumbleride strollers, All Good, and others.
Stephanie received a B.A. in Journalism from Northeastern University in Boston and was awarded the prestigious Husky Leadership Award while there. She excels in spoken and written communications, developing meaningful relationships with clients, problem-solving and keeping a level head in the face of a crisis.
Kelly Visel
Manager, Content & Creative
Kelly Visel joined McCue in 2019 and has since become the team’s go-to content creator for social media and all things digital. A California native, Kelly grew up in the small mountain town of Idyllwild and graduated with an Art History degree from Chapman University in Orange County.
Kelly’s career in PR began at a boutique sculpture studio in North Hollywood where she directed marketing, social media, website management, and product photography. She moved into the role of account coordinator for an arts focused PR firm in Los Angeles. Assisting in content creation, event management, traditional media pitching, and artist relations. Kelly has worked directly with art stars such as Brian Viveros, Camille Rose Garcia, Mark Mothersbaugh, and Shepard Fairey. As well as events like the LA Art Show, DesignerCon, Tarfest, The Branded Arts Mural Festival and a wide variety of gallery exhibitions.
Kelly supports McCue’s digital initiatives through influencer relations, social media content creation, photography, art direction, and digital media campaigns. Kelly’s stellar creativity allows us to bring new and bigger ideas to all of our clients.
Want to work together? Call (213) 985-1011 x 4
We are always in search of talented people to join our team. If you are a skilled communicator with a passion for wine, food and travel, click here to email your resume and cover letter.