Client: Ventura County Coast
Goal: Increase awareness of Ventura County Coast as a travel destination among millennials in key target markets.
Capabilities: Social Media, Storytelling, Influencer Relations, Content Creation, Paid Social, Video
Actions: We used millennial-popular platform Snapchat to create a destination video series featuring a social media influencer whose fame would help garner organic views. With video content increasingly important across all digital platforms, we also utilized the Snapchat videos across other social channels and incorporated paid social to increase visibility. Videos showcased stakeholders throughout the region, showing the diversity of experiences available to visitors.
Results: The first season included 9 videos that reached 1 million people on social media, hit 500,000 views, and had more than 2,500 hours of videos watched.