VCC Social Media Awareness Growth Campaign
Client: Ventura County Coast
Goal: Increase reach and engagement with Ventura County Coast (VCC) messaging on social media.
Capabilities: Content Creation, Social Media Growth Campaigns, Strategic Facebook Advertisements
Actions: The industry has seen organic reach drop from 16% of fans seeing a brand’s post in 2012, to 6.5% of fans seeing a brand’s post in 2014. With social media platforms moving towards more of a paid model, McCue developed a paid Engagement Strategy with a persona-based approach.
Results: Over a 12-month period, we increased the brands reach by 500% and engagement by 400%.