Case Study – VCC Paid Social Campaign – McCue Public Relations and Marketing

VCC Social Media Awareness Growth Campaign

Client: Ventura County Coast

Goal: Increase reach and engagement with Ventura County Coast (VCC) messaging on social media.

Capabilities: Content Creation, Social Media Growth Campaigns, Strategic Facebook Advertisements

Actions: The industry has seen organic reach drop from 16% of fans seeing a brand’s post in 2012, to 6.5% of fans seeing a brand’s post in 2014. With social media platforms moving towards more of a paid model, McCue developed a paid Engagement Strategy with a persona-based approach.

Results: Over a 12-month period, we increased the brands reach by 500% and engagement by 400%.

Travel and Tourism PR, Travel PR Los Angeles, Travel PR LA, Orange County Public Relations Agency, Orange County PR Agency, Sonoma County PR Agency, Destination PR Los Angeles, Hotel PR LA

Travel & Tourism Marketing and PR

McCue Communications specializes in Orange County and Sonoma County travel, tourism, destination public relations. To read other travel and destination PR case studies, click here.